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Who Are We

The most important thing to us is
building products people love.

  • Nader Elewa
    Co-Founding Partner & CEO
    L I F
  • Marwan Aly
    Co-Founding Partner & CTO
    L I F
  • Youssef Magdy
    Co-Founding Partner & CCO
    L I F

Contact Us

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Where to meet

City Star 4th Tower

11th Neighborhood, 6th of October City, Giza


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You Should Play: TwoDots brings a much-needed twist to the match-three genre

These days, keeping up with games can be a full-time job. So how do you separate the signal from the noise, the wheat from the chaff, the Temple Runs from the Temple Jumps? Allow us to help by regularly selecting a game You Should Play.

Need a game that will keep you entertained and challenged for hours? Let me help you connect the dots—TwoDots, that is. TwoDots is a dot-connecting game reminiscent of more traditional match-three games (think Candy Crush and Bejeweled), but with a twist: instead of matching tiles, you’re connecting dots.

To read this article in full or to leave a comment, please click here

ScreenFlow 5 review: The Mac’s best screencasting app gets better with iOS capture

If you’re in the business of creating screencasts or Mac-based video demos, there’s a very good chance that you’re already using Telestream’s $99 ScreenFlow. With the latest update, the app is sure to gain a new group of supporters—iOS developers. And it will because Apple is encouraging these developers to submit app previews—video captures of their apps in action. It happens that this latest version of ScreenFlow not only lets you capture video directly to a Mac running Yosemite from an iOS 8 device that bears a Lightning-connector, but also lets you add touch callouts—overlays that mimic finger taps and swipes.

Like every version of ScreenFlow I’ve ever used, it exhibits quirky behavior from time to time, but the app’s benefits vastly outweigh its quirks.

To read this article in full or to leave a comment, please click here

BoJo challenges fintech community to deliver his chickpeas by drone

London mayor Boris Johnson has tasked the financial technology (fintech) community with building delivery drones that alleviate the capital’s congestion problem.

Retail Strategy: Shopping on a Phone Is Still Uncommon but Growing Fast

Sales on computers are growing much faster than sales in offline stores, and sales on mobile phones are growing faster still.

A Data Analyst’s Blog Is Transforming How New Yorkers See Their City

Ben Wellington tracked down two of the city’s costliest parking spots and its leafiest neighborhoods, while pointing out questionable health grades for restaurants and odd charges for subway riders.

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The Relationship Between Abundance and Dissatisfaction

Abundance vs. Dissatiafaction

For most of us, our tribulations in life do not revolve around food, shelter or safety. These were the plights of our ancestors. Compared to humankind throughout history, we live in an age of absolute abundance.

Modern man, having his fill of food and access to trivial comforts, faces a much different problem: finding meaning in a world obsessed with frivolity. It’s amazing how much time we sacrifice in order to collect money, much of which is spent merely to alleviate the pain involved in collecting it. It’s a psychotic cycle that produces more anxiety than progress.

Yet, despite this insight, we’re still dependent upon money. We’re subservient to a system based on money, so it is unrealistic to live a life without it, at least one that people can relate to. Therefore, our lives must be a pragmatic blend of work conducted for money and work conducted in the pursuit of one’s passions. An individual who can satisfy both criteria — money and passion — through one line of work will find a deep sense of meaning and purpose in life.

Why is it so hard to align your passion with your work? The truistic, obvious answer is that people’s passions often have little monetary value. It’s difficult to sell non-technical, esoteric knowledge, despite the hype about getting rich by blogging.

However, there’s a more difficult truth to face: your struggle to remain relative.

Relativity and Resourcefulness

If you want to pursue your passions, you have to blow up the outside world. You have to stop being concerned about your position relative to other people. So many of life’s struggles are rooted in our obsession with fitting in, achieving normality or simply appearing significant. Cue the oft-cited quote by Dave Ramsey: “We buy things we don’t need with money we don’t have to impress people we don’t like.”

What does this have to do with pursuing your passions? Well, consider the amount of resources you consume on trivialities, not just money but time and energy as well. How much more could you accomplish if you abandoned the nonessentials?

Can you create, with your imagination, a world in which your work and passions align? Write down what this would look like and, importantly, include details about which of your present conditions are absent, whether they be habits, relationships, subscriptions, thoughts or objects. This task allows you to realize that progress can actually be made very quickly by eliminating clutter. As long as you are honest with yourself, it’s easy to begin freeing up your physical, mental and temporal space.


It’s essential that each individual takes it upon his or her own self to discover what is truly important in life. Sadly, many people, if not most people, will live as though the future is more important than the present, as though physical possessions will somehow make up for a lack of human relationships.

Be daring. Don’t succumb to the mundane, humdrum tone of existence that has somehow become regarded as society’s standard for life. Forget the rules. Forget the fear of failure or judgement. Forgo the need to impress anyone.

Once you begin down your own genuine path, the gravity of your endeavors will attract everyone and everything you need.

Jerad is an avid traveler, aspiring entrepreneur, lifestyle-design enthusiast and full-stack web developer. He’s also the creator of NonProfitIO, a project devoted to building connections between nonprofits and high-tech volunteers. Learn more about the project. Twitter: @maplethorpej

Image Credit: Shutterstock.com

The post The Relationship Between Abundance and Dissatisfaction appeared first on Under30CEO.

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